10 Statistics on Social Media Use in Church’s Today

As we introduce our new social media platform at Wakefield Central, I felt it necessary to discuss the importance of the growing trend of social media within churches today. As churches grow and the era of “smart” technology increases, social media is becoming one of the most effective ways to reach visitors/members. However, sometimes it can be a slow process learning how to effectively use and be comfortable with it.
Here are (10) statistics regarding social media in church’s today….
1. 70% of millennials (that are practicing Christians) say they use a smartphone or the internet to read scripture. 
2. Only 32% of churches use social media to get feedback from members.

3. Social media is the most effective method of outreach according to 46.1% of churches. 

Other effective ways were knocking on doors (24.7%), newspaper (14.3%), radio (9.1%), and TV (5.8%). 

4. 98% of churches use Facebook, while only 30% use Twitter.

5. Larger churches are more likely than their smaller counterparts to use their websites interactively.

52% of congregations with 500 or more attendees use their website to “allow more processes at (their) church to be automated, compared with only 15% of churches with 1-49 attendees.” 

6. The average click-through-rate is 115% higher for church emails that include at least one social media link. 

7. Approximately 51% of churches claim at least one of their staff regularly blogs or posts on social media. 

8. More than 4 in 10 millennials have participated in online faith discussions and also blogged or commented on a blog about their faith. 

9. 62% of churches use social networking to connect with individuals outside of the congregation. 

10. 52% of churches broadcast sermons online or have podcasts.
– Trey
Reference: http://blog.capterra.com/church-statistics-social-media/

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